Shoichi aoki biography templates
Shoichi Aoki (born in , aged 64) is a Japanese Fashion Photographer who specialises in Street Fashion and Pop Culture.!
Shoichi Aoki has been documenting and archiving street fashion.
Straight off the Street: FRUiTS Magazine and the Rise of Fashion Street Photography
While not every person gets the chance to wear angel wings and walk the Victoria’s Secret fashion show or strut down a runway at NYFW, there’s one place where we all become models: a bustling city street.
Street photography in itself isn’t something new, but in fact, it is arguably one of the main sources for style and fashion trends throughout history.
FRUiTS Magazine, founded in 1997 by Japanese photographer Shoichi Aoki, chronicled the looks of everyday passers-by on the streets of the Harajuku neighborhood in Tokyo. The only thing not-so-everyday about these individuals was their overflowing creativity and sense of personal style.
The casual nature of Aoki’s street photography allowed the subjects to take center stage with their swagger and creative style, captivating readers throughout the early 2000s. Whether it was high school girls in ‘Ko-gyaru’ attire or men who loo