Charles s anderson design biography of albert
Mr....
Designer/s: Charles S. Anderson Design Co · Year: · Client/Publisher: Seibundo Shinkosha Publishing Co · Size: mm x mm.
This week’s reading took me down a rebellious and psychedelic path. I found the assigned reading to be interesting but not terribly compelling to me. Little pieces here and there stuck out, but nothing resonated strongly as what I should focus on for this week’s field journal.
So I decided to look deeper into one of the designs I was familiar with – the Classico pasta sauce label designed by Charles Spencer Anderson in 1985. Its design had a vintage inspiration and appeal and combined with mason jars made the product soar in sales - $92 million in just two years, despite limited advertising.
When I dove into researching Charles S Anderson I came to find out he was far more than a designer who focused on packaging and labels – in fact he has been a driving force behind the popularity of retro and nostalgic designs that have flavored the last few decades of pop culture.
His upbringing in a small rural town led to a love of drawing and fascination wit